I rather like Lidl and Aldi. I never have any change for a trolley and, as there are no baskets, I can only buy what I’m able to carry. And so whenever I want to try and save some pennies I always shop at Lidl and Aldi knowing that it is physically impossible for me to come away with more than I can afford.
However these two shops are nextdoor to each other in Market Harborough and so I can never visit one without visiting the other. Despite this, two armfuls of groceries are still cheaper than a basketful of goods from Sainsbury’s.
I noticed yesterday in Sainsbury’s that along the conveyor belt there are a selection of reading materials. The majority of which are pamphlets for the financial services that Sainsbury’s offers, and to counter the sobriety of these they also have a couple of copies of Closer magazine.
Today I took note of what lined the conveyor belts at Lidl and Aldi to see how they compared to Sainsbury’s and indeed to each other. I thought maybe from these finer details I could solve the puzzle of which of these European supermarkets was of the better class.
First stop Lidl.
It was hard to ignore the vast amount of shoe polish.
I loved the way that they caught the light although it is a shame that they weren’t all the right way up. Also, despite the large number of polish there was only a choice of two colours, brown and black.
Next to the polish there was camera film.
Lots of it too. Although I rather feel in this digital age that this space could have been better filled.
Finally, we had car air freshners.
One air freshner, two refills. Practical, although the name CarDEO makes it sound like cars sweat.
Next stop Aldi.
Car speakers and digital TV cards underneath a perspex unit along with other electrical items on offer.
On the other side of the aisle were chocolate coins.
So many different types to rummage through and all the same price. I also rather liked the handwritten sign and the rogue apostrophe.
I would love to say that Aldi is of the better class, although I fear that the handwritten signs may be against this conclusion. Aesthetically the displays at Lidl were better to look at, although the perspex container at Aldi did emit an air of exclusivity.
I think some further investigation is needed before I mark one supermarket as superior to the other.